"An inspirational leader, a man of ideas with a gift for creative expression that's as good as I've seen. And he carries himself with a humility to which others are drawn."

- Jack Rooney, Former Chairman & CEO, Ogilvy & Mather, Chicago

IWCO ReBrand launch Video

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IWCO is the largest direct mail printer and mailer in North America. I was hired as Executive Creative Director to help build an agency on top of the world-class printing business. Job one was to refresh a brand that needed new energy, new purpose and new vibrancy.

In the process, we summed up the spirit of the company - a relentlessness to always be doing better today than yesterday. We summed that belief up in the line: Making Better Happen.

Additionally, we packaged the service offerings of the company to help clients better see into how IWCO can help them achieve their goals. Out of this was born The BETTER IMPACT SYSTEM® - an all in one system designed to optimize all facets of a client’s direct marketing, and the BETTER VIEW ASSESSMENT®, which allows clients to see what areas of their program could immediately use improvement.

Visit the new iwco.com to see the new website, videos and sub-branded service offerings.

I’m proud to say all this work was done in-house with my creative team.