"Reid has an innate ability to get inside a brand, leveraging that core truth...with the ability to leverage emerging channels."

- Adina Dahlin, President, AKD Digital

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At the heart of this integrated brand work for The Mayo Clinic is the first social platform that empowers patients to connect, share and support each other: mayoclinic.org/connect.  

The New York Times called out this work in an article about exceptional healthcare advertising.  

As a pioneer in healthcare, Mayo Clinic opened the first retail store to help educate the public about healthier living. With a modest 5 figure budget, we created a virtual reality, geographically driven smart phone experience.

Below, two TV executions from the brand campaign.