I oversaw all work: digital, traditional, internal and everything in between for Syngenta. Growers are tough, competitive businessmen. As a challenger brand, we approached the work with a competitors heart and good humor.
We created an iPad app for growers. Content includes: providing local soil moisture levels, climate conditions, insect activity reports and helpful videos. Plus, the ability to connect with their Syngenta rep for advice and support.
Below, a TV spot for the launch of Agrisure Corn Traits that won Gold at the NAMA Awards.