"Reid has a gift for reduction. He's able to quickly boil down complicated problems into understandable bites."  

-  Vince Beggin, former Group Creative Director, Olson - Freelance Writer/CD

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Before National City Bank merged with PNC, we pitched and won the business with a campaign idea built on an existing internal belief at the bank: caring about doing what's right. It's not just banking, it's National City drove internal behavior and culture. The work was honored in Communication Arts.