"He's smart, strategic, and an idea machine."
- Steve Wehrenberg, former CEO, Mithun. Teaching professor, College of Journalism and Mass Communication, University of Minnesota
Leading up to the roll out of the Affordable Care Act, we built and launched whatmattersbywellmark.com, a responsive site to help people get answers to the often confusing rules and regs around health insurance.
Recently Wellmark celebrated 75 years. We promoted it via an integrated/social campaign that ran for 75 days to encourage healthier lifestyles. New content was posted daily. This campaign won “Best of the Blues” and “Modern IMPACT Gold Integrated Campaign of the Year.”
A fully integrated campaign we created in 9 days just before the launch of the Affordable Care act earned Effie finalist recognition.